“We want to talk to you today about two themes that are now important — and we think will become even more important — in the conflict in Syria.

“The first of those themes is the battle for hearts and minds, what some people might call ‘soft power’.

“And the second is the way that this battle in Syria is being presented to us: not through official news agencies, newspapers, TV channels but through a group of people whom we call ‘media mujahideen’.”