I. INTRODUCTION

A. THE GAME IS THE SAME — POLITICS HAS ALWAYS TURNED ON USING THE MEDIA

B. BUT THE FIELD IS DIFFERENT — NEW MEDIA OFFERS OPPORTUNITIES AND CHALLENGES

C. TO BE ON THE “INSIDE”, YOU HAVE TO UNDERSTAND THE RULES — AND THEN ESTABLISH YOUR PATH

II. THE STATE AND THE MEDIA

A. THE DIRECT APPROACH

B. THE INDIRECT OF “PRIMING THE MEDIA” — THE NETWORKS OF “NEWS”

C. CASE STUDY: IRAQ 2003

http://www.dailymail.co.uk/news/article-139703/Just-45-minutes-attack.html

D. CASE STUDY: “ISIL” 2014

E. CASE STUDY: SYRIA 2017

http://edition.cnn.com/2017/02/15/politics/pentagon-considering-recommending-combat-troops-in-syria/

III. THE STATE, THE NEW MEDIA WORLD, AND INTERNATIONAL RELATIONS — THE MYTH OF “WEB 2.0”

A. ONE-WAY COMMUNICATION PROGRAMS WITH THE NARROW DEFINITION OF “US V. TERRORISTS/EXTREMISTS”


http://2001-2009.state.gov/r/us/2008/112605.htm

B. SHALLOW PRESENTATION — THE FRAPPUCINO LATTE INCIDENT

C. FAILURE TO UNDERSTAND INTERACTION — THE “VIRTUAL IRAN EMBASSY”

http://iran.usembassy.gov/
http://www.al-monitor.com/pulse/originals/2013/01/embassy-us-iran-khamenei.html#

IV. THE NEW MEDIA WORLD AND INTERNATIONAL RELATIONS — THE POSSIBILITIES OF A “DYNAMIC” APPROACH

A. MULTIMEDIA PRESENTATION

https://www.whitehouse.gov

B. THE PROPAGANDA BARRAGE LINKING STATE AND MEDIA

THE RUSSIA MACHINE


https://www.rt.com/

C. THE SIGNAL

IRANIAN PRESIDENT ROUHANI

D. THE NEW CANDIDATE, NEW PRESIDENCY

http://www.theguardian.com/us-news/2016/jan/24/donald-trump-says-he-could-shoot-somebody-and-still-not-lose-voters

http://www.theguardian.com/us-news/2016/jan/24/donald-trump-says-he-could-shoot-somebody-and-still-not-lose-voters

V. NAVIGATING AND TAKING CONTROL

A. THE STATE OUTLETS

B. THE “MAINSTREAM” MEDIA

C. THE “ALTERNATIVE” MEDIA

D. THE CITIZEN JOURNALISTS

E. THE NGOs

F. THE ACTIVISTS

VI. BUT HOW TO NAVIGATE?

A. “TRIANGULATE”

B. TRUST-BUILDING

C. NETWORKS

VII. CONCLUSION — A REMINDER: PUT YOURSELF AT THE CENTRE