I. INTRODUCTION
A. THE GAME IS THE SAME — POLITICS HAS ALWAYS TURNED ON USING THE MEDIA
B. BUT THE FIELD IS DIFFERENT — NEW MEDIA OFFERS OPPORTUNITIES AND CHALLENGES
C. TO BE ON THE “INSIDE”, YOU HAVE TO UNDERSTAND THE RULES — AND THEN ESTABLISH YOUR PATH
II. THE STATE AND THE MEDIA
A. THE DIRECT APPROACH
B. THE INDIRECT OF “PRIMING THE MEDIA” — THE NETWORKS OF “NEWS”
C. CASE STUDY: IRAQ 2003
http://www.dailymail.co.uk/news/article-139703/Just-45-minutes-attack.html
D. CASE STUDY: “ISIL” 2014
https://www.chathamhouse.org/sites/files/chathamhouse/publications/ia/INTA92_1_04_SiniverLucas.pdf
E. CASE STUDY: SYRIA 2017
http://edition.cnn.com/2017/02/15/politics/pentagon-considering-recommending-combat-troops-in-syria/
III. THE STATE, THE NEW MEDIA WORLD, AND INTERNATIONAL RELATIONS — THE MYTH OF “WEB 2.0”
A. ONE-WAY COMMUNICATION PROGRAMS WITH THE NARROW DEFINITION OF “US V. TERRORISTS/EXTREMISTS”
http://2001-2009.state.gov/r/us/2008/112605.htm
B. SHALLOW PRESENTATION — THE FRAPPUCINO LATTE INCIDENT
C. FAILURE TO UNDERSTAND INTERACTION — THE “VIRTUAL IRAN EMBASSY”
http://iran.usembassy.gov/
http://www.al-monitor.com/pulse/originals/2013/01/embassy-us-iran-khamenei.html# (Links to an external site.)Links to an external site.
IV. THE NEW MEDIA WORLD AND INTERNATIONAL RELATIONS — THE POSSIBILITIES OF A “DYNAMIC” APPROACH
A. MULTIMEDIA PRESENTATION
https://www.whitehouse.gov
Tweets by WhiteHouse
B. THE PROPAGANDA BARRAGE LINKING STATE AND MEDIA
THE RUSSIA MACHINE
Tweets by mfa_russia
https://www.rt.com/
Tweets by MuradoRT
C. THE SIGNAL
IRANIAN PRESIDENT ROUHANI
As the sun is about to set here in #Tehran I wish all Jews, especially Iranian Jews, a blessed Rosh Hashanah. pic.twitter.com/tmaf84x7UR
— Hassan Rouhani (@HassanRouhani) September 4, 2013
D. THE CAMPAIGNER
https://twitter.com/realDonaldTrump/status/960486144818450432 (Links to an external site.)Links to an external site.
Podcast: Trump’s Attack on Britain’s National Health Service
http://www.theguardian.com/us-news/2016/jan/24/donald-trump-says-he-could-shoot-somebody-and-still-not-lose-voters
V. NAVIGATING AND TAKING CONTROL
A. THE STATE OUTLETS
B. THE “MAINSTREAM” MEDIA
C. THE “ALTERNATIVE” MEDIA
D. THE CITIZEN JOURNALISTS
E. THE NGOs
F. THE ACTIVISTS
VI. BUT HOW TO NAVIGATE?
A. “TRIANGULATE”
B. TRUST-BUILDING
C. NETWORKS
VII. CONCLUSION — A REMINDER: PUT YOURSELF AT THE CENTER
